Why Mothernode is the ideal solution for companies dealing with inefficiencies in their current workflow processes

If you’re looking for a software program that can help you with operations, sales management, estimating, production control, and other essential services, Mothernode might be exactly what you need and is a great alternative to programs like KeyedIn, sighting a much broader array of capabilities. Mothernode has all of the features that you would expect from a world-class business management platform, including the ability to create and synchronize your operations, sales, and business processes, which is where KeyedIn can fall short in some areas. In addition, Mothernode offers a number of specialized features that make it an attractive option for businesses such as integrations with Outlook, Quickbooks, and lead services, to name a few. Moreover, customers usually take note of the competitive price point Mothernode is positioned with in contrast to its competitors in the market, who in some cases, offer less. Because Mothernode includes everything you need to run your business, customers gain exceptional savings and value because they don’t need to rely on third-party companion software such as Salesforce, Zen Desk, or Quotient, just to name a few.

Here are a few notable advantages Mothernode has over KeyedIn when it comes to running your business.

Transactions are related to one another (Orders, POs, etc.)

Having all of your transactions connected in Mothernode provides a level of convenience and ease of use that is unmatched by other software platforms like KeyedIn. Related records are automatically linked, so you can easily create Purchase Orders from Sales Orders and maintain that relationship throughout the life of the project and beyond. This saves time and ensures that all of your data is accurate and up-to-date. In addition, seeing the relationships between records makes it easy to track down information, improves job costing, and lets users find what they need quickly. Mothernode’s connected transactions are just one of the many ways that the platform sets itself apart from the competition.

Built-in Submittal Approval Process

Mothernode’s built-in artwork submittal review process is a secure and easy way for clients to approve their designs online and lets project managers convert approved design schematics into production drawings for fabrication with the click of a button. The process includes collaboration features that let customers share their feedback, making it easy to get design approval. Mothernode simplifies the process by providing an easy-to-use interface that lets you manage your design approvals and collaborators all in one place. This makes the design approval process easier and more efficient, saving you time and money.

Project Based Invoicing (Pay Apps)

Progress invoicing is an essential tool for companies that need to invoice their customers based on contract payment schedules or pay apps. Mothernode’s progress invoicing feature lets companies invoice their customers based on a dollar amount instead of basing it on the total dollar amount of product shipped. This makes billing more flexible and efficient. As a result, businesses can avoid disruptions in their cash flow and better manage their finances. In addition, Mothernode’s progress invoicing feature can help businesses keep track of their spending and ensure that they are compliant with their contracts. Mothernode’s progress invoicing feature is a valuable tool for any business that wants to improve its financial management.

All-in-one Enterprise CRM

With Mothernode, you get an all-in-one platform that includes everything you would expect from enterprise software, including reporting and KPIs as well as integrated sales management. This makes it easy for sales managers and their teams alike to track their progress and ensure that they’re meeting their goals. The best part is that Mothernode is easy to use, so users won’t waste time trying to figure out how to get started with the program. With its customizable reporting features, you’ll be able to see how your business is performing at a glance, and with its integrated sales management capabilities, you’ll be able to keep track of all activities, synchronize follow-ups with your calendar, stay on top of your sales pipeline and close more deals.

CRM Mobile App 

Mothernode’s mobile app helps users stay connected to customers, contacts, and sales activity while on-the-go. The app makes it easy to manage customer relationships and track sales progress, whether you’re at or away from the office. KeyedIn customers face the drawback of needing to include Salesforce or an additional subscription to add sales customer-focused mobile features.  With Mothernode’s mobile app, you can quickly add new contacts, view customer information, and log sales calls and meetings. The app also integrates with existing Outlook, Google and iCal calendars, letting you keep track of important dates and deadlines. Whether you’re a sales professional or customer service representative, Mothernode’s mobile app is a valuable tool for managing customer relationships and staying on top of your sales goals.

Marketing Automation Built-In

Mothernode’s built-in email marketing platforms offer a variety of features to meet the needs of businesses of all sizes. Marketing automation capabilities allow businesses to send up to 25,000 emails per month, saving time and money on additional software subscriptions. Mothernode also offers campaigns and sequences for flexible email marketing needs. Campaigns can be used to track and manage communications for specific sales or marketing initiatives, while sequences allow businesses to automate email communications based on customer interactions. By eliminating the need for additional software subscriptions, Mothernode provides a cost-effective solution for all email marketing needs.

Installation Work Orders

Mothernode’s installation module gives users the added ability to schedule orders for installation and integrate with existing field service workflows. Using install schedules, businesses can plan and assign installations to both in-house installers as well as third-party installers. The install module also allows businesses to track each installation job from start to finish, providing visibility into the status of each install. Finally, customers can digitally sign-off on completed work orders, ensuring a smooth and efficient installation process. By utilizing the install module within Mothernode, businesses can streamline their field service operations and provide a better experience for their customers.

Outlook Integration

The Mothernode Add-in for Outlook 365 gives users quick and easy access to their Mothernode records from within Outlook. With full outlook integration on both Mac and Windows, users can synchronize their customer and contact records, archive emails, access group notes, and create new opportunities and cases all from within their outlook interface. This add-in provides a seamless way to integrate your CRM data with your customer service processes, saving time and increasing efficiency. Whether you’re managing customer records or communicating with clients, the Mothernode Add-in for Outlook 365 is the perfect solution.

If you’re evaluating a software system to run your business or looking for a cost-effective alternative to your existing platform, then Mothernode might just be what you’re looking for. Mothernode also serves as a viable alternative to KeyedIn that is both budget-friendly and feature-rich. It’s a business system that helps you manage operations, customer relationships, and marketing efforts. With Mothernode, you can automate many organizational processes, freeing up time to focus on other areas of your business. Additionally, the software provides a number of customizable reports and dashboards to help you track your progress and make informed decisions about your business. If you’re looking for a KeyedIn alternative that won’t break the bank, Mothernode is definitely worth considering.

Email is unquestionably the most popular and practical method when it comes to engaging new prospects. Whether you’re sending a personalized email or planning a strategic long-term drip, a clever subject line can be the determining factor in your recipient’s decision to open your message, read it, trash it or even worse – tag it as spam.  You only have a few seconds to make an impact, and in many cases when recipients are drowning in a sea of emails, it’s up to your subject line to win their interest. Below is a listing of tried-and-true email subject lines that peak interest and stimulate ‘opens’.

Analyzing your email subject performance and making the necessary updates is an ongoing objective that is critical to your email marketing process. Experiment with a variety of different subject lines (and ordering of your sequence) to see how recipients respond and understand what gains the most opens.

Cold Emails

If you’ve had your own email account for more than a month, then you know first-hand how many people are competing for your attention. You also know that subject lines can be the definitive make-or-break when it comes to engaging your prospects (or customers), so it’s important to grab their attention within seconds. Successful cold emails contain some or all of these characteristics:

1. Intrigue
2. Personalization
3. Curiosity
4. Value
5. Urgency
6. Informative
7. Call to action
8. Trust
9. Confidence

Following are some sample cold email subject lines that can generate immediate interest. Using a CRM can give you additional options to personalize your subject lines using the prospect’s name, company name, industry and more. Studies have shown personalized subject lines have a higher open rate.  Consider the following when developing a subject:

• Relevance
• Usefulness
• Excitement
• Urgency
• Don’t sound salesy

Sample cold email subject lines:

1) Hoping to help

2) {Mutual Contact Name} recommends I contact you

3) X ways to meet your revenue goals

4) X winning strategies to increase {industry name} sales

5) X ways to increase sales in 24 hours

6) Hoping you can help

7) Are you meeting your sales (or revenue) goals?

8) Did you meet your sales (or revenue) goals?

9) How to increase revenue over 6 months

10) X ways to exceed your sales (or revenue) goals

11) Offer expires in 5 days!

12) Only a few spots left!

13) One day left!

14) Now shipping!

15) Now available!

16) New: {Insert tagline}

17) {Industry Name} Industry Leaders Only!

18) X Strategies from {Industry Name} Industry Leaders

19) X Sales Strategies {Industry Name} Industry Leaders

20) Worst {Industry Name} sales mistakes of {current year}

21) How {company name} can dominate the {Industry Name} industry

22) Are you on target?

23) How to meet your sales goals

24) X habits toward increasing sales

25) X things you can do today that will increase sales

Next Steps

Next steps are immediate. Ideally, you should have next steps available immediately to make sure the conversation will continue. Sending follow-up emails is just as important. Even the most benign follow-ups can make a lasting impact or serve as an important reminder to your prospect. Your follow-ups should accomplish the following:

• Be thankful
• Be valued
• Demonstrate trust
• Exhibit commitment
• Leave with an actionable item for follow-up
• Commit to a follow-up date/time

Sample next steps email subject lines:

26) Hoping to help

27) {Company Name} Follow-up Items

28) X ways to proceed

29) {Company Name} follow-up items {Insert date of discussion}

30) X Options to get started

31) Next steps to get started

Follow-up Emails

The fortune is in the follow-up, which emphasizes the importance of being persistent in your communications. However, don’t be annoyingly persistent or even pushy. Equally important is that time kills all deals. The longer you wait to follow-up or if you have large gaps in between follow-ups, the more likely you will lose the sale. Follow-up emails can include breakup emails too. In fact, they should at some point. There is no harm in asking for the “no”. It can save you unnecessary time in your follow-up process and it might even give you some insight that can help refine and reshape your sales process with future opportunities.

Sample follow-up email subject lines:

32) 10-minutes to follow-up

33) Friendly check-in

34) Are you still looking?

35) Here’s the info I promised

36) When is a good time to re-connect?

37) Availability for a 10-minute call

38) Are you still interested in {subject}?

39) Is {Company Name} still evaluating {products/services}?

40) Is {products/services} still a priority for {Company Name}?

41) Ready to proceed?

Learn more about how Mothernode CRM can help automate your business processes. Schedule time with an advisor today.

The newsletter: for many years, a go-to technique for marketing teams. However, a casual look at the most successful brands will quickly show that this form of communication with the customer is rarely seen in this day and age. This is by no means a coincidence; the research available to them through their deep pockets and extensive resources has shown what all marketers worth their salt are now aware of – newsletters are among the worst forms of email marketing.

Newsletters were initially utilized for internal communication within an organization, be it a company, church, recreational club, or any other such grouping of individuals. These types of bulletins proved useful in that they kept an organization’s members abreast of new developments and could be used to boost morale.

As technology progressed and the internet became ubiquitous, it was assumed that this very technique could be used through email for marketing purposes. And it was used for many years – that is, until reliable analytics came into play and revealed the fact that marketing newsletters were not only ineffective, they could actually hurt a brand’s sales and customer relations. An analysis of the newsletter clearly explains why.

Lack of Relevance

The ‘old school’ print newsletter would often consist of a single page as there were only a couple topics to cover. As such a scant amount of information would look ridiculous in an email, marketing newsletters became lengthy, bloated communique. As a result, much of the information therein will be irrelevant to most readers. Eventually, every customer will have received a number of newsletters that hold no relevance to them. Just like that, your newsletter will have found itself in the junk folder and your brand scrubbed from the customer’s mind.

Unfocused Messaging

To compete in today’s market, it is essential to accurately target the right demographic and provide the individuals therein with a focussed message that will appeal to them. It’s simply impossible to achieve this with a newsletter – in addition to being generic, they are transparent as a sales tactic as opposed to a valuable offering that helps the customer in some way.

Weak Content

Due to the aforementioned generic nature of a newsletter as it tries to be ‘everything to everyone,’ the resulting content is extremely weak. With a focussed message, you can delve into a topic as it is the sole raison d’etre of the communication. Technical content and examples can be included and will hold the reader’s attention since the topic is one they’re interested. A newsletter must be far more general, but this very attempt to avoid excluding readers ends up causing a drab email that is uninteresting to everyone.

Ease of Opt-Out

Legally, you must provide a simple and clearly worded opt-out clause in any subscription type communication such as a newsletter. As its lack of value becomes clear, readers will quickly search out and use this option. Conversely, an informative blog strategically advertised through social media posts and the like allows you to continuously reach out to customers, even in the event of a misstep.

Painting a Negative Picture of Your Brand

The negative results of a newsletter aren’t confined to the emails themselves. Readers will assume that any content coming from your organization is equally useless. As a result, your social media presences, blogs, and other content will be ignored by potential customers regardless of their merit. In the worst case scenario, your newsletter’s readers will avoid your brand altogether and advise others to do the same.

Newsletters Have Become Synonymous with Junk Mail

Due to the overwhelming majority of newsletters having little to no value, the very term immediately makes a reader consider the communication to be junk. In the unlikely event you have crafted a newsletter that provides valuable content and would be embraced by customers, packaging it as such almost guarantees it will not be read – or if it is, will not be appreciated in the same way as if it was offered via another medium.

Sustainability Is Impossible

All email newsletters are subject to the above shortcomings. However, even the ‘best of the worst’ will find it impossible to maintain even the lesser standard that they are operating on. When offering a newsletter, you must stick to the advertised schedule (monthly, bi-monthly, quarterly, etc.). Especially in smaller organizations, it becomes a chore to find new content to offer that fits the tone of a newsletter. The already mediocre content will steadily drop in quality – a change that will not go unnoticed by the reader. Again, your brand’s image will suffer.

Building short-term and long-term engagement campaigns are instrumental to your lead nurturing strategy. There are an infinite combinations of campaign strategies you can create, but in this lesson we’ll focus on common types.

Short-Term Campaigns
These campaigns should be designed to convert quickly. While the autoresponder sequence is used as a personalized approach to connect with your prospect, the campaign, on the other hand, promotes your products, services, brand and expertise, and usually does so in general terms.

Long-Term Campaigns
Simply put, longer term campaigns should deliver content, less frequently, over an extended period of time. It’s purpose is to passively keep your brand, products and services in front of your buyers by dripping content to them at a low frequency. Popular content includes, promotions, new product announcements, holiday sales and seasonal related messages.

5 Truths about your Marketing Campaigns

Before you get started and if you’re new to digital marketing or building campaign sequences, there are a few things you should know before making your first campaign.

They require a small investment in time to create
Creating a campaign sequence in Mothernode CRM isn’t hard at all, but planning and designing your campaign content and messages is something that will take a bit of time. It will be time well spent! Think of each campaign template as a message you are writing to one person, except you will be able to reuse it again and again.

They will continue to evolve
Of course they will change and evolve over time. That’s because your business, ideas and strategies are evolving. The moment you begin using Mothernode Marketing Sequences you’ll be able to measure your results. What’s interesting, what’s not. As your product and service offerings change, your marketing message will change too. This is ultimately a good thing, because it shows you are monitoring the performance of your marketing campaigns.

You will see results!
How could you not? If using campaigns increases your touch points with your audience, it will increase your sales. This doesn’t mean that website visitor you engage with using campaigns will be your next customer, but what it does mean is that the increased abundance of communication increases your odds of increasing your conversion rate, because you are keeping your brand and message(s) in front of your buyers.

Content Ideas

Not sure where to begin? Need some ideas? Here are a few content ideas that you can include in any campaign. You can mix and match the concepts or stick with a consistent message, like sales and promotions.

Current Offerings

The easiest way to stimulate a sale is to make an offer. Limited time offers give your buyers a sense of urgency that can persuade them to act quick.

Sales and Promotions

Create savings offers for special occasions, such as Holiday Sales, Black Friday, Cyber Monday. Using promotions is also a great way to liquidate stock or incentive a sale.

Services | Portfolio

Nothing communicates confidence in your brand more than well put together portfolio of your work. Share your expertise with your buyers. Raising their confidence level in your brand will increase their likelihood of buying.

Customer Success

Customer service and your expertise is always a key consideration in your buyer’s criteria. Nothing can defuse doubt more than sharing testimonials and case studies from existing customers.

Quick Tip: Build at least one short-term campaign and one long-term campaign. You can repurpose content to use in both. Executing these campaigns will give you more opportunities to market and sell to your website visitors than you’ve ever had before.