Having your business goals/destination in mind is the first step towards effective management. But you cannot manage what you don’t measure. Key Performance Indicators (KPIs) analytics are a vital resource for measurement, taking quantitative data analysis to the next level. KPIs represent the measurement of progress indicators, identified beforehand, toward organizational goals.

Frequent, routine review of KPIs gives you a glimpse of whether the processes are underperforming, need immediate attention, are on target, or exceeding your expectations. This information will help your leadership team make critical decisions that contribute to your company’s most important goals.

KPI analytics are typically available in mid-market CRMs, helping businesses stay on track to attack new customers, and attract new ones.

The most important categories of KPIs to watch are related to performance measurements, and can be broken down into three categories.

Past Measures

The information about your past business performance is vital in its right. By reviewing this information, you get a snapshot of the overall business health. For instance, when you have no closing sales today, it may imply that your product has not been performing well for months on end. If you fail to take action today, your business might as well reach a point of no return tomorrow.

Using KPIs, you can focus on your products past performance, profile your products and services’ strengths and weaknesses, reinforce on strengths, and improve on areas of weakness. They help you identify changes necessary for your business’ better performance, all while maintaining a competitive edge in your markets.

For example, sales may not be consistent. A good measurement will help you predict seasonal sales, and act accordingly. KPIs are important indicators in understanding your buyers’ behaviors over time, helping not only with stock or service issues, but also with marketing objectives in advance of high-sales seasons.

Knowing your seasonal sales also helps to reduce inventory costs. Instead of holding non-moving stock, you can always invest the capital elsewhere. Some underlying factors may drive down your sales in a particular season. For example, most companies close their stocks around the month of December. To clear their stock, they sell their products at considerably low prices.

KPIs helps you identify the particular seasons/periods the sales are low, and the possible reasons for such. If it is attributed to your key competitor clearing the stock and thus selling low, it helps you to make decisions about how to engage your markets and possibly improve your sales.

Current Measures

By using KPIs, you can evaluate your current position based on your sales or lack thereof, and determine a strategy to bring you closer to your goals. You not only get to know whether your sales are in line with your break-even mark, but you also get a glance of how much market share there is to capture.

Important business decisions are made using the sales figures. For instance, you get to determine whether you are in a position of meeting current supply and demand. If you are, do you have the necessary resources to deliver? What will adding orders and more work do to your quality of service? KPIs helps you answer questions like these.

Future Measures

KPIs, through pipeline analytics, provide a clear vision of all your business opportunities, regardless of their probability of closing. This is essential for the creation of effective sales tools, the organization of sales processes, and benchmarking of the sales team. Through KPIs, you can get within 5% forecast margin, implying that you are always aware of your current performance as well as the roadblocks and opportunities lying ahead.

Using a combination of these Key Performance Indicator categories within a CRM enables your leadership team to not only identify progress, but they also identify actions that are a priority in reference to outlining tasks for your team. KPIs are undoubtedly a vital part of CRM software, especially when businesses are measuring organizational performance.

What does the fourth quarter typically look like for a business? In most cases this quarter falls in-line with the holiday season. As a result, the majority of the focus remains in boosting sales and current revenues.

While this is an important time for any business’s bottom line, could this laser-focus toward sales serve as a mistake for leadership teams and executives? In many cases, management and executive teams set themselves up for failure at the end of the year by not effectively planning for what’s next.

Instead of simply focusing on the holiday rush, the final quarter should also serve as a time for leaders to step back and let their teams drive the business. While they’re a step back from the action, effective businesses are evaluating their year-to-date performance while planning for the future.

For example, McDonald’s recently deployed an all-day breakfast model to expand their fast food competition. While this is an important change that is creating quite a reaction, now is the time for corporate to evaluate the results of this change.

Additionally, Apple’s recent OS update to their Apple Watch has their perspective focused far beyond the flagship iPhone release. Their team is also currently assessing this performance to better understand how the road will proceed ahead for their business operations.

As these examples show, the importance of Q4 planning and analysis is critical. Here are five important components of that analysis that every team should follow. This list can ensure that any firm is better prepared for success in the next fiscal year.

1. Year-Over-Year Comparisons

Comparing current year data with previous years is one of the most important metrics a business can measure. This helps showcase performance, trends, growth and other critical areas of business operations.

Using reporting tools to compare key performance indicators can show how current sales and forecasts look within the market. Additionally, market reports cross-referenced with this data can help to better forecast what to expect for the next quarter within business.

In most cases this type of data measurement is easily accomplished through an integrative CRM platform. This type of data can be reviewed as a general overview – or more specifically within quarters, months and even the year-to-date. Both positive and negative trends can be better identify when compared within this context. Additional planning can be undertaken to help prevent ongoing negative trends – or to better address positive growth potential.

2. Cost Evaluation

Cost evaluation is one of the most challenging areas of any business analysis. After all, it’s the costs across a business operation that inevitably leech into revenue when left unmanaged. Subscriptions, term agreements, unchecked contracts and other factors can quickly add up to excessive costs against a company’s bottom line.

By remaining proactive in the analytics, businesses can better identify these costs. And they can devise solutions to reduce or even eliminate expenses that may be unnecessary.

One of the most common areas where costs can be reevaluated occurs within company health insurance. With the marketplace becoming increasingly competitive, more and more insurance packages are becoming available for businesses. In many cases, alternative plans with similar features and lower costs may be available for a switch.

Additionally, contract renegotiations may help to reduce spending. It’s important to remember that these companies are competing for business. Hence, a management team’s job is to leverage contract offers against one another to find the most competitive rates possible.

ISPs and other telecom service contracts are a prime example where costs can likely be lowered. By reviewing current plans, needs and available options, many businesses can reduce these costs by a significant margin. Even essentials such as rent or janitorial services can be reassessed to find cost-saving measures.

3. Product & Service Evaluation

Right alongside overall costs, planning for the future must also encompass an explicit evaluation of products and services. The goal of this phase is threefold:

• Make improvements.
• Make changes.
• Make cuts.

A company must stick with its mission and plan while holding true to the strengths that have contributed to success. If cuts are necessary, ensure that they are made with company strengths in mind.

While seeking out new opportunities is always great, it’s important that a company not spread itself too thin during the process. This stage can allow for planning – and exploring potential market opportunities. By planning ahead for analysis, a business can better set itself up for success. And they can readjust their business focus to remain more aligned toward their goals in the next year ahead.

Remember, making necessary cuts and spending adjustments does not show that a company is having financial trouble. Instead, it shows that they’re preparing for even more success in the future.

4. Employee Evaluations

The best employees to any organization are an investment to the company’s success. Accordingly, it’s important to measure each employee’s ROI and their direct contributions to a company’s potential future.

While layoffs and terminations are never an easy step, the truth is that performance is important within an organization. Without the right team in place, a business will never reach its greatest potential.

In many cases, employee evaluation comes down to assessing current workforce as well as investing in future growth. This could also include investing in fresh talent within new business areas to facilitate this type of growth.

5. Budgeting

Now that the planning has encompassed the major areas of operations, a realistic budget can be developed for the next year.

Utilizing a CRM or ERP software suite should come as no surprise within any organization’s operations. This software simplifies all the above-mentioned steps by compiling data and developing customizable, intuitive reports. This information can be used to quickly develop budgets that address all areas of a business – and plan with future market trends in mind.

Getting Ahead of the Curve

While this list contains many of the important steps a business should take in Quarter 4, it certainly is not exhaustive. There are all sorts of additional options that should be looked at for success. However, these five represent all the essentials any business management or executive team should address.

No matter a business’s size or scope, utilizing a CRM platform can enable even better analytics for improved fiscal performance into the future. These software packages help to compile data into intuitive reporting. That way, management can better forecast the business climate – and the best path forward.

Delivering quotes to your prospects in a timely and professional format can be an important influencer in your sales process, even more than you may think. It can demonstrate your company’s ability to quickly deliver results, even before the sale is made, which can have significant impact when it comes to winning business over the competition. Offering premium services to prospects and customers alike is a key differentiator, especially when you combine those services with competitive pricing.

But your customers aren’t the only ones who benefit from quote automation. Automating the quoting process also means streamlining and simplifying your own workflow. The ability to generate and deliver quotes faster means you can manage more business opportunities, with less effort. Essentially, Mothernode Quotes help you increase your close ratio and win more business in less time.

Here are a few Mothernode Quote features that can help you produce and deliver powerful, profitable quotes in record time.

1. Products and Services

Products and Services is a ‘light’ inventory feature available in all Mothernode products that allows to quickly add items to new quotes. This will save you time when adding common line items to your quotes by automatically populating item names, descriptions, price, markup, and even lets you determine if it is taxable or not. You can also configure select products and services to be added in to all types of transactions, like Purchase Orders, Sales Orders as well as Quotes. Other modules will depend on your Mothernode Edition.

2. Advanced Inventory

If you want more features for your goods and services and pricing needs, Mothernode’s Advanced Inventory Module gives users the ability to add multiple items with ease. You can add related and upsell products, set multiple pricing levels for each product, keep track of stock levels, create sales bundles and more. Using Mothernode Inventory is a great way to save time when adding items you sell to quotes and other transactions.

3. Line Item Notes

Add notes to each of your line items with the option to communicate special information internally or to your customer. When reselling goods and services from vendors, you can also notate your original pricing source for your internal records.

4. Margin Watch

Mothernode helps users stay on task when it comes to pricing by giving them the tools they need to make sure markups and margins are carefully guarded, so your business can maintain the profitability you expect. This option feature let’s Sales Managers and Business Owners alike determine their baseline margin options.

5. Sub Items

Mothernode users have the ability to combine one or more line items together and roll them up into a single item and cost. This is ideal for complex pricing needs or in situations where you don’t want to reveal costs associated with particular products or services.

6. Electronic Delivery

Mothernode gives users the ability to submit quotes to their customers and prospects electronically via email and downloadable link. Mothernode automatically let’s you know via notifications each time the recipient receives and downloads their quote. This fantastic feature helps users gage their recipients’ interest and confirms their proposal was successfully transmitted and received. Electronic delivery is also available to communicate other transactions, such as Purchase Orders, Invoices and Work Orders, in applicable Mothernode Editions.

7. Electronic Signing

Simplify your approval process by giving your customers and prospects the ability to electronically sign their quotes. Mothernode gives you the option to send your prospects an electronic version of the quote they can approve on their desktop, tablet and mobile device. They even have the option to sign with their finger. All signed proposals are archived with the original quote for quick and easy reference, and all parties are notified when documents are approved.

8. Collaboration

Users can interact with their colleagues when creating quotes. Social media style collaboration lets users request pricing assistance and communicate important decisions to people on your team. Notifications communicate necessary actions and updates to everyone involved.

9. Discounting Options

Global discounts are neatly communicated to your customer at the bottom of every quote. Users can also offer discounts for each line item, when needing to provide more aggressive pricing.

10. Tax Exempt Quotes

Users who often deal with Tax Exempt situations can easily include Tax Exempt IDs into quotes, which will automatically remove any applicable tax charges from quote totals.

11. Resorting

Add line items quickly and resort them for proper presentation when they’re completed. This time-saving feature lets you complete your work quicker and worry about format at the very end.

12. Multi-Currency

Whether you have offices around the globe or have a client base around the world, Mothernode lets you assign currency settings to your customers and vendors, so payment information is clear on all your Quotes, Invoices, Sales Orders and Purchase Orders.