Outlook CRM

Mothernode CRM Outlook Add-in Version 5 is now available for download. Many notable enhancements and make this version the most ideal CRM companion for Outlook 2013 and 2016 for Microsoft Windows. Contact syncing controls. Control which contacts you want to synchronize, such as ALL contacts, the ones you select or only your contacts. Bi-direction calendar syncing […]

Best Lead Capture Forms

Automating Lead Intake with Lead Capture Forms Mothernode CRM lets you create lead capture forms that you can place on your website, landing pages or blogs. You can build your forms using a variety of standard and custom fields, and stylize them to match your website's theme. Users can change font types and sizes, re-position and re-label [...]

Best Customer Service CRM

Improve Customer Service with Online Cases Stand behind your products and services by giving your customers the peace of mind they're looking for, by offering them a place to go for online support. Adding Mothernode Case Capture Forms to your websites and landing pages are a great way to enable your customers the freedom to [...]

7 Resources Every Marketer Needs to Know About

It’s never too late to take your marketing to a new level. With the right resources, you can offer clients premium quality and bespoke content while freeing up your own team to focus on other things. Who doesn’t want to accomplish more for less? Below, we summarize the seven best resources for custom and reliable […]

Salesforce for small business: What you really need to know

Whether you use a CRM or not, chances are you’ve heard of Salesforce (dot com). After all, their name is synonymous with CRM and they’ve been recognized year after year as being one of the more innovative products, not just in their own market, but in the world. Salesforce is known for its state-of-the-art platform […]

Mothernode Offers New Competitively Priced CRM Plan Exclusively for Startups

IRVING, TEXAS, USA, January 25, 2018  — Spurred on by a hot economy, many Americans have chucked their corporate jobs to start the business of their dreams. Yet as any startup founder knows, the first few years are bound to be lean. Enter Mothernode. A Texas-based customer relationship management (CRM) software company. Mothernode has created […]

7 Sales Strategies that Close Business

Let’s face it, some months are better than others when it comes to sales. At some point, every sales rep has felt the overwhelming pressure to close business to meet their quotas.  Whether you’re a sales manager, business owner or sales rep, you know that closing business is essential to the company’s overall success and […]

4 Strategies to Avoid Price Wars

Let’s start from the beginning, with the question: what is a price war? A price war occurs when competing companies continuously lower their prices to undercut the competition. A price war may be used to increase short-term revenue, or it might be used as a long-term strategy to help a company gain market share. Either […]

7 Critical Steps to Successfully Implement Your CRM

You want your customer relationship management (CRM) solution to save time and increase the return on your investment as soon as possible. Yet no matter how good your CRM program is, you won’t get your complete money’s worth out of it without a successful implementation. A seamless implementation is critical to your CRM success. The […]

Lead Automation for Construction and Manufacturing Companies

With the construction and manufacturing industries back on the rise all over the U.S., Mothernode CRM has just released a new integration with ConstructConnect’s Insight service. ConstructConnect, ™ a service that provides detailed project information to construction companies, gives its clients access to construction projects throughout the United States and Canada. This information includes contacts, [...]

ConstructConnect CRM Integration

A must have for any ConstructConnect Users Your Insight Projects delivered daily to your CRM Mothernode CRM has recently released a new integration with ConstructConnect's Insight product. ConstructConnect is a service that provides detailed project information to companies that are in the construction industry. (visit constructconnect.com for details). ConstructConnect Customers can gain access to any [...]

How to exceed last year’s sales goals

If you’re not using Mothernode CRM’s Marketing & Sales Automation features, you’re leaving money on the table. Period. There are 2 ways to positively impact your bottom line. Reduce costs and increase revenue. Mothernode CRM helps you do both. Increasing Revenue If you’re not actively engaging customers via digital marketing campaigns or automatic follow-up sequences, it’s a […]

Setting up autoresponders for your website visitors

How much time do you waste a week with follow-up emails? Probably a lot considering nearly 3/4 of website inquiries don’t lead to an immediate sale. Want some of that time back? The best place to begin? Start using Mothernode CRM’s Follow-up Sequences to automatically respond to your website inquiries. Here’s a few recommendations to begin. […]

Create & Send Holiday Greetings with Mothernode CRM

Wouldn’t it be great if you could simplify and automate your customer holiday greetings for all occasions? Now you can with Mothernode CRM Follow-up Sequences. It’s simple. Create a holiday sequence and add your contacts to the sequence. Each time you make a new holiday greeting and add it to that sequence, your contacts will receive […]

The necessity of Sales and Marketing automation

Regardless of the size of your business, your operational workflow or number of employees, one constant is true; manual methods and archaic processes will hold you back. The longer you take to produce a result, the less results you’ll produce. It’s pretty straight forward. That means less revenue and negative growth. All too often I […]

75% of your website visitors aren’t ready to buy

A recent Marketing Sherpa study revealed nearly as many of 75% of your website visitors aren’t necessarily ready to buy, at least at the moment. The study, which states 73% of all B2B leads are not sales-ready, is a valuable lesson that stresses the importance of sales and marketing automation. If 3/4 of your leads […]

Strategies for Website Visitor Follow-up Sequences

Depending on your business and how well your SEO is working, your products and services might be stimulating a lot of interest. That’s great! But the more interest in your content, the more questions you’ll receive. Most often this means your visitors are completing a web form, better known as lead capture forms, to effectively […]

Building Successful Lead Nurture Campaigns

To grow, a business must attract new customers while also retaining old ones. However, this is only part of the story. Businesses that succeed in the market are those which really nurture their leads. Smart businesses spend time and effort on engaging with these leads and developing the most advantageous long-term relationship for both parties. […]

Marketing Automation vs. Email Marketing

Email marketing has long been a key component of marketing, and one that has helped companies perform at consistently high levels for many years. With this level of efficacy in mind, why would anyone want to shatter such a pleasant status quo? Why would anyone want to disrupt something so useful? Because there are serious […]

Emails that Win Business: Dos and Don’ts

Email templates are great time-saving devices, but they must be used carefully. The key to a great template is to make it appear that it is not a template at all, but instead an organic and unique response. In the sensitive world of business communication, creating this impression is vital. Do ask questions Questions, by […]

Why some CRMs will be completely useless to your business

As a business owner, what do you want from a customer relationship management system? Chances are, you approached the CRM marketplace with a specific set of issues or problems in mind, and so were looking for a piece of software which would provide an effective and comprehensive solution. This is what separates the men from […]

Mothernode CRM MailChimp Integration

For organizations with any kind of online marketing strategy, MailChimp really is a must. This handy application enables you to build mailing lists and construct email marketing campaigns that suit your business, and it integrates directly with your existing Mothernode CRM platform. Integrating MailChimp Using Existing Mothernode Subscription Providing that you have a Mothernode subscription, […]

5 Discounting Strategies That Work!

  Offering discounts is a great way to encourage your customers to make a buying decision. Using discounts can help you differentiate your business from your competitors. If you carefully plan your costs, sale price and profit, you can improve your overall results using discounts. Use these tips to use discounts effectively. 1. Attract Customers […]

Inefficient Businesses Suffer Slow, Painful Deaths.

Squeezing the maximum amount of profitability from your venture requires the utmost degree of efficiency. Considering the immense number of technological advancements in the last decade, accomplishing this goal is much easier now than ever before. Since everyone in your organization uses technology in their daily lives, your team has a tremendous advantage when keeping […]

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