4 Strategies to Avoid Price Wars

Let’s start from the beginning, with the question: what is a price war? A price war occurs when competing companies continuously lower their prices to undercut the competition. A price war may be used to increase short-term revenue, or it might be used as a long-term strategy to help a company gain market share. Either […]

7 Critical Steps to Successfully Implement Your CRM

You want your customer relationship management (CRM) solution to save time and increase the return on your investment as soon as possible. Yet no matter how good your CRM program is, you won’t get your complete money’s worth out of it without a successful implementation. A seamless implementation is critical to your CRM success. The […]

Lead Automation for Construction and Manufacturing Companies

With the construction and manufacturing industries back on the rise all over the U.S., Mothernode CRM has just released a new integration with ConstructConnect’s Insight service. ConstructConnect, ™ a service that provides detailed project information to construction companies, gives its clients access to construction projects throughout the United States and Canada. This information includes contacts, […]

ConstructConnect CRM Integration

Mothernode CRM has recently released a new integration with ConstructConnect’s Insight product. ConstructConnect is a service that provides detailed project information to companies that are in the construction industry. (visit constructconnect.com for details). ConstructConnect Customers can gain access to any projects throughout the country or any geographic region they specify and determine which ones are […]

How to exceed last year’s sales goals

If you’re not using Mothernode CRM’s Marketing & Sales Automation features, you’re leaving money on the table. Period. There are 2 ways to positively impact your bottom line. Reduce costs and increase revenue. Mothernode CRM helps you do both. Increasing Revenue If you’re not actively engaging customers via digital marketing campaigns or automatic follow-up sequences, it’s a […]

Setting up autoresponders for your website visitors

How much time do you waste a week with follow-up emails? Probably a lot considering nearly 3/4 of website inquiries don’t lead to an immediate sale. Want some of that time back? The best place to begin? Start using Mothernode CRM’s Follow-up Sequences to automatically respond to your website inquiries. Here’s a few recommendations to begin. […]

Create & Send Holiday Greetings with Mothernode CRM

Wouldn’t it be great if you could simplify and automate your customer holiday greetings for all occasions? Now you can with Mothernode CRM Follow-up Sequences. It’s simple. Create a holiday sequence and add your contacts to the sequence. Each time you make a new holiday greeting and add it to that sequence, your contacts will receive […]

The necessity of Sales and Marketing automation

Regardless of the size of your business, your operational workflow or number of employees, one constant is true; manual methods and archaic processes will hold you back. The longer you take to produce a result, the less results you’ll produce. It’s pretty straight forward. That means less revenue and negative growth. All too often I […]

75% of your website visitors aren’t ready to buy

A recent Marketing Sherpa study revealed nearly as many of 75% of your website visitors aren’t necessarily ready to buy, at least at the moment. The study, which states 73% of all B2B leads are not sales-ready, is a valuable lesson that stresses the importance of sales and marketing automation. If 3/4 of your leads […]

Strategies for Website Visitor Follow-up Sequences

Depending on your business and how well your SEO is working, your products and services might be stimulating a lot of interest. That’s great! But the more interest in your content, the more questions you’ll receive. Most often this means your visitors are completing a web form, better known as lead capture forms, to effectively […]

Building Successful Lead Nurture Campaigns

To grow, a business must attract new customers while also retaining old ones. However, this is only part of the story. Businesses that succeed in the market are those which really nurture their leads. Smart businesses spend time and effort on engaging with these leads and developing the most advantageous long term relationship for both […]

Marketing Automation vs. Email Marketing

Email marketing has long been a key component of marketing, and one that has helped companies perform at consistently high levels for many years. With this level of efficacy in mind, why would anyone want to shatter such a pleasant status quo? Why would anyone want to disrupt something so useful? Because there are serious […]

Emails that Win Business: Dos and Don’ts

Email templates are great time-saving devices, but they must be used carefully. The key to a great template is to make it appear that it is not a template at all, but instead an organic and unique response. In the sensitive world of business communication, creating this impression is vital. Do ask questions Questions, by […]

Why some CRMs will be completely useless to your business

As a business owner, what do you want from a customer relationship management system? Chances are, you approached the CRM marketplace with a specific set of issues or problems in mind, and so were looking for a piece of software which would provide an effective and comprehensive solution. This is what separates the men from […]

Mothernode CRM MailChimp Integration

For organizations with any kind of online marketing strategy, MailChimp really is a must. This handy application enables you to build mailing lists and construct email marketing campaigns that suit your business, and it integrates directly with your existing Mothernode CRM platform. Integrating MailChimp Using Existing Mothernode Subscription Providing that you have a Mothernode subscription, […]

5 Discounting Strategies to Vastly Improve Sales

Offering discounts is a great way to encourage your customers to make a buying decision. Using discounts can help you differentiate your business from your competitors. If you carefully plan your costs, sale price and profit, you can improve your overall results using discounts. Use these tips to use discounts effectively. 1. Attract Customers with […]

Inefficient Businesses Suffer Slow, Painful Deaths.

Squeezing the maximum amount of profitability from your venture requires the utmost degree of efficiency. Considering the immense number of technological advancements in the last decade, accomplishing this goal is much easier now than ever before. Since everyone in your organization uses technology in their daily lives, your team has a tremendous advantage when keeping […]

How to find the ‘right’ CRM for your business

  In today’s economy, more businesses are focused on finding ways to improve productivity, acquire more customers, and increase their ROI. Customer Relationship Management (CRM) software can make these objectives and many more—a reality for companies that adopt them. Businesses that implement CRM systems realize more opportunities and greater revenue, without necessarily investing in additional […]

Key Performance Indicators that Matter Most to Your Business

Having your business goals/destination in mind is the first step towards effective management. But you cannot manage what you don’t measure. Key Performance Indicators (KPIs) analytics are a vital resource for measurement, taking quantitative data analysis to the next level. KPIs represent the measurement of progress indicators, identified beforehand, toward organizational goals. Frequent, routine review […]

5 Things Every Management Team Should Do in Q4

What does the fourth quarter typically look like for a business? In most cases this quarter falls in-line with the holiday season. As a result, the majority of the focus remains in boosting sales and current revenues. While this is an important time for any business’s bottom line, could this laser-focus toward sales serve as […]

10 Habits Your Sales Reps Need To Break

“Bad habits are hard to break” may be better known, but the saying “bad habits are like a comfortable bed – easy to get into, but hard to get out of” should be a mantra of every sales manager. Often, bad habits come from the ease of a certain approach. In other cases, a lucky […]

5 Basic Reasons Companies without CRMs Fail to Achieve Greatness

CRM is all about customer relationship management. Rather than having to take care of interaction with customers in a manual sense, businesses can use software like Mothernode CRM to automate the process. A CRM is very important for companies that wish to grow and develop, largely because of how easy it makes archiving and sharing […]

What Sales Managers can learn from Hollywood

Measuring profitability Hollywood style I recently read a Forbes online article (late 2014) that showcased the top 10 actors in Hollywood that produced the least ROI on their films. At the top of the list was Adam Sandler who returned $3.20 for every 1.00 paid. Adam was followed by Johnny Depp who was next in line […]

7 benefits of adopting a CRM that you will notice in the first 3 months

  CRM (customer relationship management) technology is growing in popularity in small and midsized companies, especially among their sales teams. CRM is essentially a system that’s deployed to manage the interactions of a company with clients, customers, and sales prospects. CRM software can help a company’s sales team organize, automate, as well as synchronize processes […]

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