3 minute readThe shortest distance between 2 points is a straight line. When your customer receives a quote from you they don’t really care how simple or complicated the process was for you to make it, they just want the details and they want them fast. When the decide to place an order with you, they still...
2 minute readIngredients to Successful CRM Adoption: Ease of Use and Behavior Finding the right CRM for your immediate business needs and future growth can be just as much of a challenge as getting everyone to use it. Adoption is critical and while that may seem like an obvious statement selecting the wrong CRM for your business...
3 minute readMarketing automation capabilities with an effective customer relationship management platform creates an unstoppable business machine. Finding a CRM that has the world class capabilities you need when it comes to salesforce and marketing automation is a tall order for nearly any product. Most software solutions available can usually exceed expectations in one area, but often...
4 minute readShorten your “selling stages” and simplify your sales workflow. Many of the leading CRMS will provide you with a wealth of business intelligence to help stay on top of your sales pipeline and give you a deeper perspective into the activities conducted by your sales team. In fact, in some cases it could be too...
2 minute readEase of use is the key ingredient when combining technological infrastructures with your business workflow There are a few criteria that will make or break your CRM adoption process, such as executive sponsorship, user attitude, ultimate necessity and so on. But CRM ease of use has always been the fundamental tipping point, because without it,...
2 minute readCRM Case Management: Creating New Cases in your CRM using email! Not every customer wants to communicate their service issues to you via a special website or customer service portal. Adding to the complexity of their customer service experience can make the situation even more frustrating. That’s why Mothernode CRM let’s you easily create new cases...
5 minute readHot Areas for CRM Investment Include Mobility, Social Media and Technologies, Web Analytics, and E-Commerce Organizations are leveraging CRM technologies as a major part of their digital initiatives to enhance the customer experience, according to Gartner, Inc. Gartner said that demand for modern technology customer relationships is driving refreshed or expanded integration and usage of...
< 1 minuteGleanster ranks Mothernode best-in-show value CRM for SMBs, 2 years in a row Considering a CRM for your business, but worried about implementation and adoption within your organization? Well, according to a new independent study by Gleanster Research, with Mothernode CRM that won’t be a problem. In Gleanster’s benchmark study, “2014 CRM for Small and...
3 minute readSound advice from 4 CRM vendors on how to select a CRM for your business Watch this valuable panel discussion with CRM vendors as they give advice on how to select a CRM for your business, an informal buyers guide to CRM technology. A must watch for businesses in the market for a new or...
2 minute readWhen looking at CRM buying decisions, I compare CRM buyers to home buyers, specifically first time buyers and previous home owners. Previous home owners (in this case CRM owners) make decisions based on their previous experience (in most cases with a previous organization). Veteran CRM users know what they need and cut to the chase...
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