3 minute readLet’s start from the beginning, with the question: what is a price war? A price war occurs when competing companies continuously lower their prices to undercut the competition. A price war may be used to increase short-term revenue, or it might be used as a long-term strategy to help a company gain market share. Either...
6 minute readYou want your customer relationship management (CRM) solution to save time and increase the return on your investment as soon as possible. Yet no matter how good your CRM program is, you won’t get your complete money’s worth out of it without a successful implementation. A seamless implementation is critical to your CRM success. The...
3 minute readWith the construction and manufacturing industries back on the rise all over the U.S., Mothernode CRM has just released a new integration with ConstructConnect’s Insight service. ConstructConnect, ™ a service that provides detailed project information to construction companies, gives its clients access to construction projects throughout the United States and Canada. This information includes contacts,...
2 minute readA must have for any ConstructConnect Users Your Insight Projects delivered daily to your CRM [/vc_column_text][vc_empty_space][vc_column_text]Mothernode CRM has recently released a new integration with ConstructConnect’s Insight product. ConstructConnect is a service that provides detailed project information to companies that are in the construction industry. (visit constructconnect.com for details). ConstructConnect Customers can gain access to...
4 minute readThe newsletter: for many years, a go-to technique for marketing teams. However, a casual look at the most successful brands will quickly show that this form of communication with the customer is rarely seen in this day and age. This is by no means a coincidence; the research available to them through their deep pockets...
< 1 minuteIf you’re not using Mothernode CRM’s Marketing & Sales Automation features, you’re leaving money on the table. Period. There are 2 ways to positively impact your bottom line. Reduce costs and increase revenue. Mothernode CRM helps you do both. Increasing Revenue If you’re not actively engaging customers via digital marketing campaigns or automatic follow-up sequences, it’s a...
3 minute readHow much time do you waste a week with follow-up emails? Probably a lot considering nearly 3/4 of website inquiries don’t lead to an immediate sale. Want some of that time back? The best place to begin? Start using Mothernode CRM’s Follow-up Sequences to automatically respond to your website inquiries. Here’s a few recommendations to begin....
3 minute readBuilding short-term and long-term engagement campaigns are instrumental to your lead nurturing strategy. There are an infinite combinations of campaign strategies you can create, but in this lesson we’ll focus on common types. Short-Term Campaigns These campaigns should be designed to convert quickly. While the autoresponder sequence is used as a personalized approach to connect with your...
< 1 minuteWouldn’t it be great if you could simplify and automate your customer holiday greetings for all occasions? Now you can with Mothernode CRM Follow-up Sequences. It’s simple. Create a holiday sequence and add your contacts to the sequence. Each time you make a new holiday greeting and add it to that sequence, your contacts will receive...
4 minute readRegardless of the size of your business, your operational workflow or number of employees, one constant is true; manual methods and archaic processes will hold you back. The longer you take to produce a result, the less results you’ll produce. It’s pretty straight forward. That means less revenue and negative growth. All too often I...
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