6 minute readIf you look at mankind in general, the reason why we’ve been able to survive for centuries is simply due to our ability to adapt. Regardless of climate, disease, predators, and even manmade threats, we’ve been able to adjust and survive. We’ve even improved our lifestyles and developed medicines that have extended our life expectancy on average...
9 minute read Buying a CRM: Topics that will make CRM Vendors uncomfortable discussing and help you make the right decision in the process Selecting the right CRM platform for your business is a critical decision, and one that most every company would agree; you won’t want to make more than once, at least not for a...
5 minute readAs a CRM Vendor I often find myself not only selling software but offline solutions as well; mainly consultative services that help a business establish best practices in front of the keyboard and in front of the customer. It’s part of the value we have to offer in order to really help our customers improve...
3 minute readThe shortest distance between 2 points is a straight line. When your customer receives a quote from you they don’t really care how simple or complicated the process was for you to make it, they just want the details and they want them fast. When the decide to place an order with you, they still...
2 minute readIngredients to Successful CRM Adoption: Ease of Use and Behavior Finding the right CRM for your immediate business needs and future growth can be just as much of a challenge as getting everyone to use it. Adoption is critical and while that may seem like an obvious statement selecting the wrong CRM for your business...
3 minute readMarketing automation capabilities with an effective customer relationship management platform creates an unstoppable business machine. Finding a CRM that has the world class capabilities you need when it comes to salesforce and marketing automation is a tall order for nearly any product. Most software solutions available can usually exceed expectations in one area, but often...
4 minute readShorten your “selling stages” and simplify your sales workflow. Many of the leading CRMS will provide you with a wealth of business intelligence to help stay on top of your sales pipeline and give you a deeper perspective into the activities conducted by your sales team. In fact, in some cases it could be too...
2 minute readEase of use is the key ingredient when combining technological infrastructures with your business workflow There are a few criteria that will make or break your CRM adoption process, such as executive sponsorship, user attitude, ultimate necessity and so on. But CRM ease of use has always been the fundamental tipping point, because without it,...
2 minute readCRM Case Management: Creating New Cases in your CRM using email! Not every customer wants to communicate their service issues to you via a special website or customer service portal. Adding to the complexity of their customer service experience can make the situation even more frustrating. That’s why Mothernode CRM let’s you easily create new cases...
5 minute readHot Areas for CRM Investment Include Mobility, Social Media and Technologies, Web Analytics, and E-Commerce Organizations are leveraging CRM technologies as a major part of their digital initiatives to enhance the customer experience, according to Gartner, Inc. Gartner said that demand for modern technology customer relationships is driving refreshed or expanded integration and usage of...
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