3 minute readHow much time do you waste a week with follow-up emails? Probably a lot considering nearly 3/4 of website inquiries don’t lead to an immediate sale. Want some of that time back? The best place to begin? Start using Mothernode CRM’s Follow-up Sequences to automatically respond to your website inquiries. Here’s a few recommendations to begin....
3 minute readBuilding short-term and long-term engagement campaigns are instrumental to your lead nurturing strategy. There are an infinite combinations of campaign strategies you can create, but in this lesson we’ll focus on common types. Short-Term Campaigns These campaigns should be designed to convert quickly. While the autoresponder sequence is used as a personalized approach to connect with your...
< 1 minuteWouldn’t it be great if you could simplify and automate your customer holiday greetings for all occasions? Now you can with Mothernode CRM Follow-up Sequences. It’s simple. Create a holiday sequence and add your contacts to the sequence. Each time you make a new holiday greeting and add it to that sequence, your contacts will receive...
4 minute readRegardless of the size of your business, your operational workflow or number of employees, one constant is true; manual methods and archaic processes will hold you back. The longer you take to produce a result, the less results you’ll produce. It’s pretty straight forward. That means less revenue and negative growth. All too often I...
3 minute readA recent Marketing Sherpa study revealed nearly as many of 75% of your website visitors aren’t necessarily ready to buy, at least at the moment. The study, which states 73% of all B2B leads are not sales-ready, is a valuable lesson that stresses the importance of sales and marketing automation. If 3/4 of your leads...
3 minute readDepending on your business and how well your SEO is working, your products and services might be stimulating a lot of interest. That’s great! But the more interest in your content, the more questions you’ll receive. Most often this means your visitors are completing a web form, better known as lead capture forms, to effectively...
9 minute readTo grow, a business must attract new customers while also retaining old ones. However, this is only part of the story. Businesses that succeed in the market are those which really nurture their leads. Smart businesses spend time and effort on engaging with these leads and developing the most advantageous long-term relationship for both parties....
4 minute readEmail marketing has long been a key component of marketing, and one that has helped companies perform at consistently high levels for many years. With this level of efficacy in mind, why would anyone want to shatter such a pleasant status quo? Why would anyone want to disrupt something so useful?Because there are serious advantages...
3 minute readEmail templates are great time-saving devices, but they must be used carefully. The key to a great template is to make it appear that it is not a template at all, but instead an organic and unique response. In the sensitive world of business communication, creating this impression is vital. Do ask questions Questions, by...
4 minute readAs a business owner, what do you want from a customer relationship management system? Chances are, you approached the CRM marketplace with a specific set of issues or problems in mind, and so were looking for a piece of software which would provide an effective and comprehensive solution. This is what separates the men from...
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