Marketing Automation vs. Email Marketing

Email marketing has long been a key component of marketing, and one that has helped companies perform at consistently high levels for many years. With this level of efficacy in mind, why would anyone want to shatter such a pleasant status quo? Why would anyone want to disrupt something so useful? Because there are serious […]

Emails that Win Business: Dos and Don’ts

Email templates are great time-saving devices, but they must be used carefully. The key to a great template is to make it appear that it is not a template at all, but instead an organic and unique response. In the sensitive world of business communication, creating this impression is vital. Do ask questions Questions, by […]

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